Buy Me is a photographic book that targets young adults of Western culture and provides the opportunity for the reader to understand that their busy lifestyles have an affect on their consumer choices. Consumers have easy access to information about brands and the ethics of these powerhouses, but because of their busy lifestyles they still feed into the convenience these brands provide. Through the context of this book consumers will analyze their consumption habits, reassess if the brands they invest in are ‘good’ decisions and if the modern day consumer can be ethical. The desirable product photography will create a sense of lust for the reader, which will remind them why they indulge in these brands on a daily basis. However, the contrasting manuscript addresses the positive and negative truths behind certain brands. When engaging in this book the reader will be left conflicted and wondering if they can truly be an ethical consumer.